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Endorsements

"As a developer of enterprise-class software that strongly embraces open standards, such as XML, Anystream is pleased to join forces with the members of the Media Commerce Initiative in seeking an open standard for electronic digital media transactions," said Jeff Hosley, Anystream vice president of business development. "We believe that cross-industry initiatives can, and do, play a vital role in bridging the gap between technology possibilities and business realities," he said.

"Artesia Technologies applauds RealNetworks' XMCL (eXtensible Media Commerce Language) initiative, and of course supports the spirit of open Digital Rights Management(DRM) standards," said Sebastian Holst, vice president of marketing forArtesia Technologies. "DRM is a close cousin to Digital Asset Management(DAM), and as such XML-driven DAM solutions such as Artesia Technologies' TEAMS(tm) will be among the earliest beneficiaries of these efforts."

"HP Endorsement of XMCL Initiative

John S. Erickson, Ph.D.
Systems Program Manager
Publishing Systems & Solutions Lab
Hewlett-Packard Laboratories

16 July 2001

Electronic publishing and information commerce encompass a wide range of media types, business models and rich and diverse value chains, and we expect digital rights management (DRM) solutions to play a key role in establishing exciting new applications for media that will touch our business and private lives. DRM is a new and inherently complex field, however; it is an arena that requires providers of systems and services to create solutions that are effective, efficient, and provide the least intrusive user experience possible. These factors demand layered solutions, based upon open standards, that encourage both horizontal and vertical interoperability.

Inconsistency between technology vendors has only served to confuse stakeholders in the value chain: creators, producers, publishers, intermediaries of all types, and especially end users. This has created an environment that has hindered opportunity and has generally slowed the adoption of solutions. Open standards, scalability and extensibility have been the basis for the explosive growth of the Internet. HP believes that standards at several levels will also be important to the successful integration of DRM technologies into information-driven business processes, says Dr. John Erickson, Systems Program Manager for DRM at Hewlett-Packard Laboratories. We see the XMCL initiative as taking an important step towards achieving consistency in the area of rights and policy expression, an essential basis for interoperability for DRM systems and services.

Cross-organizational, networked services that provide frictionless, distributed rights management will depend upon consistent standards in many areas. Researchers at HP Labs have been involved in a number of industry initiatives that are key to the evolution of digital rights management, including the W3C, DOI, the project, OeBF/EBX, various rights metadata initiatives, as well as XML itself.
Ultimately, semantic interoperability in rights message exchange, including rights transaction protocols and verbose rights expression languages such as XMCL, will be essential to information commerce, says Erickson.
Hewlett-Packard actively endorses the XMCL initiative and will continue to drive for interoperable standards in the important field of digital rights management. HP plans to participate in XMCL.org; for more information, contact John Erickson at john_erickson@hpl.hp.com.
About HP
Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to all. HP had total revenue from continuing operations of $48.8 billion"

"The digital media market is growing fast, with incredible breakthroughs in both technology and the quality of content that is being made available. Now is the time to unleash the true commercial potential of the medium by establishing standard business rules for secure digital distribution," said Rob Glaser, chairman and CEO, RealNetworks, Inc. "With the XMCL Initiative, RealNetworks and its partners are stepping up today to help define the standards that will drive this exciting market."

Starz Encore Group "As one of the largest distributors of movie content in the cable and satellite space, Starz Encore Group commends RealNetworks and its XMCL Initiative goal of expanding the potential distribution for media content," said John Beyler, Starz Encore Group's vice president of technology. "Developing uniform standards and business rules is a critical step necessary to catalyze the Internet as a commercially appealing, alternative distribution platform for companies that are looking to expand the potential reach for their licensed content." Starz Encore is a wholly-owned subsidiary of Liberty Media Group (NYSE: LMGa, LMGb).

		"As a developer of enterprise-class software that strongly embraces open standards, such as XML, Anystream is pleased to join forces with the members of the Media Commerce Initiative in seeking an open standard for electronic digital media transactions," said Jeff Hosley, Anystream vice president of business development. "We believe that cross-industry initiatives can, and do, play a vital role in bridging the gap between technology possibilities and business realities," he said.
		"Artesia Technologies applauds RealNetworks' XMCL (eXtensible Media Commerce Language) initiative, and of course supports the spirit of open Digital Rights Management(DRM) standards," said Sebastian Holst, vice president of marketing forArtesia Technologies. "DRM is a close cousin to Digital Asset Management(DAM), and as such XML-driven DAM solutions such as Artesia Technologies' TEAMS(tm) will be among the earliest beneficiaries of these efforts."
		"HP Endorsement of XMCL Initiative John S. Erickson, Ph.D. Systems Program Manager Publishing Systems & Solutions Lab Hewlett-Packard Laboratories 16 July 2001 Electronic publishing and information commerce encompass a wide range of media types, business models and rich and diverse value chains, and we expect digital rights management (DRM) solutions to play a key role in establishing exciting new applications for media that will touch our business and private lives. DRM is a new and inherently complex field, however; it is an arena that requires providers of systems and services to create solutions that are effective, efficient, and provide the least intrusive user experience possible. These factors demand layered solutions, based upon open standards, that encourage both horizontal and vertical interoperability. Inconsistency between technology vendors has only served to confuse stakeholders in the value chain: creators, producers, publishers, intermediaries of all types, and especially end users. This has created an environment that has hindered opportunity and has generally slowed the adoption of solutions. Open standards, scalability and extensibility have been the basis for the explosive growth of the Internet. HP believes that standards at several levels will also be important to the successful integration of DRM technologies into information-driven business processes, says Dr. John Erickson, Systems Program Manager for DRM at Hewlett-Packard Laboratories. We see the XMCL initiative as taking an important step towards achieving consistency in the area of rights and policy expression, an essential basis for interoperability for DRM systems and services. Cross-organizational, networked services that provide frictionless, distributed rights management will depend upon consistent standards in many areas. Researchers at HP Labs have been involved in a number of industry initiatives that are key to the evolution of digital rights management, including the W3C, DOI, the project, OeBF/EBX, various rights metadata initiatives, as well as XML itself. Ultimately, semantic interoperability in rights message exchange, including rights transaction protocols and verbose rights expression languages such as XMCL, will be essential to information commerce, says Erickson. Hewlett-Packard actively endorses the XMCL initiative and will continue to drive for interoperable standards in the important field of digital rights management. HP plans to participate in XMCL.org; for more information, contact John Erickson at john_erickson@hpl.hp.com. About HP Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to all. HP had total revenue from continuing operations of $48.8 billion"
		"The digital media market is growing fast, with incredible breakthroughs in both technology and the quality of content that is being made available. Now is the time to unleash the true commercial potential of the medium by establishing standard business rules for secure digital distribution," said Rob Glaser, chairman and CEO, RealNetworks, Inc. "With the XMCL Initiative, RealNetworks and its partners are stepping up today to help define the standards that will drive this exciting market."
Starz Encore Group		"As one of the largest distributors of movie content in the cable and satellite space, Starz Encore Group commends RealNetworks and its XMCL Initiative goal of expanding the potential distribution for media content," said John Beyler, Starz Encore Group's vice president of technology. "Developing uniform standards and business rules is a critical step necessary to catalyze the Internet as a commercially appealing, alternative distribution platform for companies that are looking to expand the potential reach for their licensed content." Starz Encore is a wholly-owned subsidiary of Liberty Media Group (NYSE: LMGa, LMGb).